There’s nothing like discovering a good book. Of course, you don’t really know that it is good until you read it, but when you do, you want to tell everybody about and discuss it with other people.
How and why we decide to read the books we do is a fascinating subject. Publishing companies will launch huge publicity drives to promote new books and authors, however a recent survey by Penguin Random House suggests word of mouth is by the far the most effective way of discovering new books. The publishing company survey 40,000 readers to find out a bit more about their reading habits and there were some very interesting findings.
When asked what the most influential factors was when deciding what to read next, 81% said that recommendations from friends and family influence their decision.
Unsurprisingly, a much greater percentage of reader under 40 found out about new books through social media and other online review sites, such as Goodreads, than readers over 40. More than half of the under 40s surveyed said they found out about books from social media and review sites compared with just over 20 % of those aged over 70.
That trend is completely reversed when it comes to books chosen based on newspaper or magazine reviews or advertisements in printed media with 70% of over 70s saying they relied on printed reviews.
Interestingly, the survey found that women were more likely than men to trust recommendations from friends and families (79% to 66%) while men put more stock in printed reviews than women (54% to 49%)
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